Honda is always seeking innovative ways to reduce our environmental impact. From designing fuel-efficient vehicles to building our products in the most energy-efficient factories, we consider the environment in all aspects of products’ life cycle. In Honda’s new Environmental Short Film Series, they highlight some remarkable initiatives—dreamed up and developed by Honda associates—that are fulfilling their vision for reducing the company’s environmental impact and creating a sustainable future.
The first film in the series, Paint by Numbers, tells the story of how Honda engineer Shubho Bhattacharya was inspired to develop technology to reduce the energy needed to operate the auto body-painting system at Honda’s manufacturing plant in Marysville, Ohio. Auto body painting accounts for the most energy use in Honda’s production process. With the help of his fellow associates, Bhattacharya conceived Honda’s Intelligent Paint Technology, which has cut Honda’s North American manufacturing CO2 emissions by about 10,000 metric tons per year. Learn more about this fascinating story b watching the video!
Honda engineers are developing “pre-collision” safety technology to support drivers’ efforts to prevent collisions before they occur.
Today, there are more demands than ever on the driver’s attention to the road and reaction time. So Honda introduced the world’s first Collision Mitigation Braking System (CMBS) utilizing millimeter wave radar technology to help detect the possibility of a collision.
Visual and audio warnings and an automatic tug of the seat belt alert the driver to take action. If a collision cannot be avoided, and even if no prior alerts
have been given, front seat belts are automatically retracted and braking force is automatically applied to reduce the vehicle’s speed to help mitigate the effects of the collision. The system made its American
Inspiration comes from many places. Honda engineer Shubho Bhattacharya, inspired by his belief that global warming is one of the greatest challenges facing mankind today, developed technology to reduce energy in the auto body-painting process at the Honda manufacturing plant in Marysville, Ohio. Watch how Bhattacharya’s Intelligent Paint Technology has